Food Supply Security Becomes QuantiPath Under Bold Rebrand

Revolutionary food supply testing startup unveils new name and branding to reflect the science and vision behind its breakthrough solutions.

DENVER, July 15, 2025 /PRNewswire/ -- Food Supply Security today announced it has officially rebranded as QuantiPath.bio, ushering in a new era of innovation and vision for the biotech company as it prepares for the commercial launch of its flagship product, GenoPATHx — a next-generation pathogen testing kit that identifies and quantifies Salmonella serovars with unmatched accuracy and speed.

The transformation to QuantiPath.bio comes with a vibrant new visual identity and brand strategy designed to reflect both the scientific rigor and forward-thinking energy of the company. The updated name, logo, and iconography emphasize the DNA-level precision and security the company provides to the food industry — protecting what ultimately ends up on the plate.

The new brand also introduces a dynamic color spectrum that draws from molecular marker patterns uncovered through QuantiPath's proprietary testing method — which distinguishes not just which serovars are present in a sample, but how much, a capability not commonly available in traditional pathogen detection solutions. This quantification capability is a cornerstone of the company's product promise, reflected in their new brand headline:

REVOLUTIONARY SALMONELLA SEROVAR IDENTIFICATION & QUANTIFICATION

"Biotech brands can — and should — be equal parts vision and science," says Chief Marketing Officer, Janine Williams. "When tackling something as important as the future of food safety, we must stand out with a clear voice and a recognizable brand. Our focus is on developing a product vision that earns that trust, demonstrates our innovation, and supports the company's long-term growth."

QuantiPath's President and CEO, John LoPorto, believes this brand evolution and expansion of its executive ranks is essential as the company experiences increasing attention from major players in the food production and regulatory sectors.

"We're seeing growing demand for our solution because of its unprecedented specificity, quantification and speed," says LoPorto. "But just as important as the innovation is the credibility and consistency we present to the public, our partners, and our investors. This rebrand captures the integrity of our science and the future-forward mindset of our leadership. Our ability to bridge the gap between hard science and strong brand presence is key as we scale."  Connect with John on LinkedIn

As part of the rebrand rollout, QuantiPath launched a new webisite - www.quantipath.bio - and will also launch an ecommerce platform and an industry blog in the coming weeks to support engagement and education leading up to the commercial release of GenoPATHx.